So when will my mixes or my master be finished ? How long before I receive my product ? I have a release party scheduled in 4 weeks... 

Never firm up plans before checking the delivery date of your new product. Make sure you have enough lead time....

Instead use that lead time to promote the excitement for the release with pre production, rehearsal room and  studio content, give aways Etc...

involve your fans in the creation process, make your fans feel important that they are on the inside track.

Plan ahead and develop a marketing plan... 

Have a One Sheet ready to go...

Re:skin your social media pages Bio Headers, banners, images etc....

Let your fan base know something new and exciting is coming there way, build anticipation....